Case Study: University of San Francisco achieves on-demand brand asset access with Acquia DAM

The University of San Francisco reduces brand asset requests from two weeks to on-demand

The University of San Francisco faced slow, chaotic management of its brand assets: physical photo archives, a single unorganized external hard drive for video, and no tagging or metadata meant departments often waited up to two weeks for approved imagery or reused inconsistent assets, risking the brand’s integrity.

By implementing the Widen Collective and working with Widen on metadata, UX, and the Portals app, USF created a searchable, brand-controlled DAM that supports detailed video workflows, spotlight searches, and easy external delivery. The result: turnaround moved from two weeks to on-demand, departments access brand-approved assets quickly, collaboration with outside agencies is more efficient, and marketing messages are distributed consistently.

University of San Francisco

Candice Pinault-Novak

Multimedia Production Manager