Case Study: Houston Texans achieve faster, more consistent brand storytelling with Acquia DAM

The Houston Texans Support Better Brand Storytelling With Widen

The Houston Texans partnered with Widen to solve a fast-growing digital asset problem: game days generate thousands of photos and videos, and their previous DAM was slow, hard to search, and frustrating to use—making it difficult for marketing, players, coaches, media, and partners to find and share approved content.

In 2018 they implemented the Widen Collective (Assets, Insights, Portals) as a single source of truth with robust search, tagging, and curated portals. The result: near-instant uploads and access, faster time-to-market for game-day imagery, rapid adoption and rising download activity, and better brand consistency across all users.

Houston Texans

Zach Tarrant

Manager of Photography and Team Photographer