Case Study: Houston Astros achieve near-real-time access and centralized control of game photography with Acquia DAM

The Houston Astros support their need for speed with the Widen Collective®

The Houston Astros, 2017 World Series champions, produce massive volumes of photography and video—up to 2,000 photos per game—and needed a faster, centralized way to deliver approved visual assets across marketing, PR, sales, sponsorship, and media. With only a handful of people fielding requests, the team struggled with time-consuming searches and inconsistent access, and they wanted better speed, searchability, and analytics to support storytelling and operational decisions.

The Astros implemented the Widen Collective as a single source of truth, using searchable metadata, curated portals, and usage insights to make images available almost immediately and discoverable by specific criteria (player, uniform color, stadium, etc.). The result: near real-time workflows, self-service access across the organization, long-term preservation of assets, and analytics that validated investment in photography and helped secure additional headcount.

Houston Astros

Alex Bierens de Haan

Team Photographer