Case Study: Spectrum Brands achieves streamlined digital review and faster rebrands with Acquia DAM

The benefits of a digital creative review and approval process

Spectrum Brands’ creative team, led by production design supervisor Latrisha Eilers, relied on a fully manual review process—printing and physically routing stacks of artwork for approvals. That workflow created bottlenecks across creative, marketing, legal and product teams, led to missed issues discovered too late, caused schedule slippage, and made the team dependent on Latrisha to shepherd each job.

They adopted a single digital Workflow tool for routing, annotating (pinning) comments and tracking status, replacing paper handoffs. The result: faster, clearer approvals and better cross‑department collaboration, designers reclaimed time and asked for more work, and a rebrand that previously took six months was rolled out in six weeks; the company is now pushing the system across other brands.

Spectrum Brands

Latrisha Eilers

Production Design Supervisor