Case Study: Simpson Strong-Tie achieves streamlined, accurate digital-asset workflows and brand consistency with Acquia DAM (Widen Collective)

Simpson Strong-Tie Accelerates and Refines Workflows With Widen

Simpson Strong‑Tie, a leading global supplier of structural building products, faced a growing content challenge: thousands of SKUs with constantly changing photos, illustrations, and videos but no single source of truth for digital assets. Although product specs lived in SAP Hybris, designers and marketers spent excessive time hunting multiple versions of the same artwork, manually packaging files for partners, and updating materials product by product — creating inefficiency and a high risk of inconsistent product representation.

They implemented the Widen Collective as their DAM “Toolbox,” integrating it with Adobe Creative Cloud, SAP Hybris, and Modus to automate image updates, streamline production and distribution via portals, and let teams pull master assets directly into workflows. The result: faster, more accurate creative processes, consistent product imagery across print and digital channels, improved sales enablement, reduced manual work, and measurable ROI.

Simpson Strong-Tie

Mark Hausler

Senior Graphic Designer