Case Study: Phillips 66 achieves brand consistency and faster asset delivery with Acquia DAM

Phillips 66 - Customer Case Study

Phillips 66, a diversified energy company, needed to strengthen a corporate identity that was undifferentiated from peers and inconsistently applied across the organization. Brand guidelines were quickly becoming outdated, asset delivery could take up to 48 hours, and employees lacked easy, proactive guidance to create on-brand materials that would improve reputation and stakeholder engagement.

Phillips 66 implemented Acquia DAM (Widen), publishing refreshed brand guidelines and centralizing assets with rich metadata, hierarchical categories, curated collections and visual portals for colors, logos and icons. The DAM integrated with workflows and external agencies to enable fast, self-service access; within six months it surpassed the year-one user adoption goal, asset libraries grew rapidly, the design team won awards, and corporate website traffic increased year over year.

Phillips 66