Case Study: New Balance achieves a trusted single source of truth and faster asset workflows with Acquia DAM

New Balance - Customer Case Study

New Balance needed to centralize and streamline a complex digital-asset ecosystem: supporting 2,600 active internal and external users, 1,445 brand and standard portals, and numerous connectors while establishing a trusted single source of truth for campaigns and ongoing change. The core challenge was making the DAM intuitive and reliable enough that varied users would adopt it as the go-to repository.

They addressed this with a user-focused DAM—an intuitive home page, dashboards, spotlight searches, NB-specific help and documents, and portals as launchpads—combined with a service-oriented adoption strategy (DAM cheerleaders, feedback, education, and positivity). The result was steady, on-time asset flow, greater trust in the system as the source of truth, improved campaign organization, and strong user adoption across the organization.

New Balance