Case Study: Minnesota Vikings achieve 24-hour access to gameday imagery with Acquia DAM

Minnesota Vikings Improve Access and Experience of Delivering Brand-Critical Imagery

The Minnesota Vikings, an established NFL franchise, depend on powerful photography to tell their brand story, generating thousands of images each game. Their previous digital asset management system was slow and disorganized—duplicates, multiple file versions, and no embedded metadata meant some gameday photos weren’t accessible for up to three months, and fulfilling internal and external image requests was a major pain point.

After evaluating options, the Vikings implemented the Widen Collective to centralize assets and capture rich metadata, making precise searches fast and reliable. Gameday images are now available within 24 hours, teams across the organization self‑serve assets, and more than 60,000 downloads occurred in just over a year—dramatically improving turnaround, storytelling ability, and overall use of the organization’s imagery.

Minnesota Vikings

Zach Tarrant

Archive Coordinator