Case Study: McCormick & Company achieves a 360-degree unified product-content view and eliminates content silos with Acquia DAM

McCormick Eliminates Content Silos With DAM for Products

McCormick, a Fortune 500 maker of spices and seasonings, was struggling with dispersed product and marketing content across global teams and channels. Siloed tools and manual workflows made it hard to find approved assets, slowed launches, and risked inconsistent customer experiences as e-commerce and omnichannel demands grew.

McCormick implemented Widen’s DAM with the Entries app (integrated with Salsify) to create a single source of truth for brand, marketing, and product content. The solution delivered a 360-degree product view, eliminated content silos, improved cross‑regional collaboration and consistency, increased asset reuse (doubling Widen ROI), and generated over $241,000 in annual cost avoidance.

McCormick & Company

Leah Hammes

Global Digital Content Manager