Case Study: Live! Casinos Hotel & Resorts achieves a centralized content hub and streamlined approvals with Acquia DAM

Live! Casinos Hotel & Resorts - Customer Case Study

Live! Casinos & Hotels is a growing multi-venue hospitality, entertainment, and gaming organization that welcomes over 50 million visitors a year. Producing hundreds of creative assets each month across multiple properties, the company launched the Live! Content Hub to ensure brand consistency, maximize asset reuse, and reduce liability. Implementation was complicated by disparate team structures, an early-stage rollout of Monday.com, and little to no historical records or protocols for asset usage rights and governance — leaving no single existing workflow to adapt.

Using Acquia DAM (Widen), the team implemented a flexible approval workflow built on Spotlight Search and Path Notification. Upload profiles and metadata automatically route assets into protected “for review” groups, Path emails send approvers deep links to tailored Spotlight Searches, and approvers move approved assets into public groups. One month after launch the hub consolidated creative assets into a central repository with 4,200 assets and 85 users, and feedback has been strongly positive (“really straightforward,” “intuitive,” “easy to find”).

Live! Casinos Hotel & Resorts