Case Study: Life Fitness achieves faster product launches with Acquia DAM

Life Fitness Accelerates Time to Market With Widen Portals

Life Fitness, a global leader in fitness equipment with brands like Hammer Strength and Cybex and distribution in 120+ countries, relies on a four-person creative team to produce and manage all launch marketing content. Frequent product launches create a hectic need for images, videos, sell sheets, and other assets to be finalized and immediately accessible to sales teams, distributors, architects, and partners—over the past 12 months they handled 8K asset uploads, 9K portal views, and serve about 3K users.

Life Fitness uses Acquia DAM (Assets, Insights, and Portals) as a single source of truth: assets are stored centrally and held as “unreleased” until launch, portals are prebuilt and published with one switch, and stakeholders receive a single link for self-serve access. This approach accelerated time-to-market, ensured brand consistency across global partners, and gave the small creative team greater agility and efficiency in distributing launch materials.

Life Fitness

Dan Murphy

Creative Director