Case Study: Laura Mercier achieves content clarity and higher asset ROI with Acquia DAM

Laura Mercier Overcomes Content Chaos and Boosts the Use of Photography Investments With Their New DAM System

Laura Mercier, the global cosmetics brand, struggled with content chaos after the parent company deployed Acquia DAM across brands but no one was assigned to manage it. Teams continued to rely on Box, creating duplicate and outdated files, inconsistent naming, and poor searchability that made finding photos and videos slow and costly.

To fix this they hired a dedicated Manager of Digital Assets, reorganized metadata and system hierarchy around user needs, and used Acquia DAM Portals to ease the transition from folders. The DAM became a trusted single source of truth, driving higher asset discovery and use—today Laura Mercier manages ~20K assets with 118K downloads and 32K portal views in the past year—while improving ROI, workflow efficiency, and global access controls.

Laura Mercier

Anna Raugalis

Manager of Digital Assets