Case Study: Kindred Group achieves centralized, secure brand content management and faster workflows with Acquia DAM

Kindred Group Manages and Shares Valuable Brand Content With Confidence

Kindred Group, one of the world’s largest online gaming companies with 11 brands across 16 markets and about 25 million customers, struggled with scattered digital assets stored across individual computers and networks. That fragmentation made locating files slow or impossible, created a backlog of image requests, and undermined brand consistency across teams and agency partners.

By implementing the Widen Collective — a cloud-based DAM with SSO, Portals for controlled agency access, Insights for usage data, and implementation support — Kindred centralized its content and enabled self-serve access. The result: far fewer image-request emails, faster access to approved assets, clear visibility into asset usage, stronger brand consistency, and ongoing rollout of Workflow to further streamline collaboration and approvals.

Kindred Group

Michael Fisher

Senior Brand Executive