Case Study: Kerry Group achieves global DAM adoption and stronger brand compliance with Acquia DAM

Kerry Group - Customer Case Study

Kerry, a global food company, manages its Widen Collective DAM used by employees across marketing, sales, R&D, supply chain and more. After a 2016 relaunch, admins like Melinda Lee struggled with inconsistent usage (employees still searching Google and saving files locally), weakened brand compliance, and limited time to tag and publish hundreds of assets while trying to increase global adoption.

To fix this, Kerry focused the relaunch on usability and adoption: they implemented SSO, expanded the DAM to include videos, design files, templates and brand guidelines, built a centralized portal hub with controlled access, and empowered regional teams with budgets and tagging responsibilities. Paired with onboarding, internal promotion and engagement events, these changes significantly increased user engagement, improved workflows and brand compliance, and set the platform up for further international growth.

Kerry Group

Melinda Lee

Leads Global DAM Team