Case Study: Johnson Outdoors achieves up to 95% revenue growth across brands with Acquia DAM

Johnson Outdoors - Customer Case Study

Johnson Outdoors, a global maker of outdoor recreation brands including Old Town, Minn Kota, SCUBAPRO, Jetboil and Eureka!, needed to modernize its commerce platform as Drupal 7 reached end-of-life. The company faced scalability and performance issues, complex product information (PIM) imports, order-splitting and OMS/payment integration challenges, and the need to centralize e-commerce while supporting multiple business units and white‑label requirements without sacrificing reuse or testability.

Partnering with Wunderman Thompson, Johnson Outdoors moved to a modern, scalable stack (Drupal on Acquia Cloud Platform with Acquia DAM) that consolidated order management, inventory, CRM and marketing into a unified system, improved site speed and reliability, and enabled easier global rollouts and training. The result was significant commercial uplift and engagement gains: Old Town revenue up 95%, SCUBAPRO EU revenue up 48%, Jetboil revenue up 39%, SCUBAPRO US sessions up 12% and Minn Kota page views up 8%.

Johnson Outdoors