Case Study: Indiana University achieves centralized, efficient digital-asset management with Acquia DAM

IU uses the Media Collective to manage digital assets

Indiana University, serving over 100,000 students, needed to replace an aging on‑premises digital asset management (DAM) system that was costly to maintain and cumbersome for users. Eric Rudd, art director and global admin for IU’s Communications and Creative Services DAM site, led the effort to find a more user‑friendly, scalable solution that would let departments share and reuse assets across the university.

IU implemented the cloud‑based Widen Media Collective, which simplified migration, reduced IT upkeep, and added integrations (like Zapier) to capture social media assets automatically. The central repository and improved search have increased efficiency, enabled broader use of imagery for brand promotion, and earned strong user trust and satisfaction — with faster‑than‑expected rollout and ongoing support from Widen.

Indiana University

Eric Rudd

Art Director, Photographer, and Producer