Case Study: Centria achieves 60–70% time savings and faster asset access with Acquia DAM

It’s all about efficiency for Centria’s DAM

Centria, a global manufacturer of architectural wall paneling, faced growing inefficiencies as marketing assets were scattered across desktops, CDs, and hard drives. Chelsea Rommes, Centria’s media and content coordinator, struggled with time-consuming searches for specific product and project images among hundreds of SKUs, making distribution and reuse difficult as the company expanded.

Implementing the Widen Collective DAM centralized product photos, project imagery, design files, press releases, videos, presentations, and logos with searchable metadata, enabling sales and ad agencies to self-serve assets. The system now stores over 20,000 assets, cuts Chelsea’s time per job by an estimated 60–70%, lets sales teams find images in minutes, and provides usage analytics for leadership—backed by responsive customer support.

CENTRIA

Chelsea Rommes

Media and Content Coordinator