Case Study: igus Inc. achieves global, 24/7 access to centralized brand assets with Acquia DAM

igus Overcomes Global Content Chaos With the Widen Collective®

igus, a Germany-based global manufacturer of engineered plastics with operations in 35 countries and nearly 3,000 employees, faced a fragmented content problem: their original DAM was only accessible from the company server, so remote teams and partners couldn’t reliably find or share images, marketing materials, and creative files. Assets lived on local drives and disparate tools, leaving no single source of truth and causing inconsistent use of branded content across markets.

igus moved to Acquia DAM (Widen), a browser-based, cloud-hosted system with integrations to WordPress, Salesforce, HubSpot and other tools, plus AWS-backed delivery, Portals for curated sharing, Workflow for approvals, and training for consistent metadata. The result: increased regular DAM usage and self-service publishing (including a custom WordPress integration), consistent, automatically updated assets across channels, and measurable impact — 1 TB of storage, 9M embed views in the last 12 months across 24 countries — delivering time savings, better brand control, and strong ROI, especially during remote-work challenges.

igus Inc.

Armin Gettweiler

Digital Asset Manager