Case Study: Boise Cascade — an engineered wood products provider and nationwide building materials distributor — achieves an interactive QR-enabled print-to-video marketing campaign with Acquia DAM

How Widen digital asset management helped Boise Cascade launch an innovative convergence marketing campaign

Boise Cascade, an engineered wood products manufacturer and national building materials distributor, needed a way to promote its new BC Connect “Resource Library” — a hub of webinar recordings, product videos and how‑to guides — through a national print campaign. The challenge was making print ads, including QR codes aimed at tech‑savvy users, deliver immediate, mobile‑friendly video experiences across iOS, Android and other devices.

They used Widen’s digital asset management and the Widen Media Collective’s HTML5 video player and mobile‑friendly embed codes to power the campaign. As a result, readers who scanned the print QR codes could watch videos directly on their devices, the convergence campaign worked smoothly, and Boise Cascade confirmed Widen as the right platform for its Resource Library.

Boise Cascade

Dan Carter

Manager of Design and Processing Systems