Case Study: Year Up achieves scalable, secure digital and video asset management with Acquia DAM

How valuable is Digital Asset Management for nonprofit organizations

Year Up is a nonprofit that trains urban young adults for professional careers and higher education. They had thousands of marketing assets scattered across drives and systems, no centralized search or backup, and were especially worried about losing valuable video footage — spending more time hunting for files than on strategic work to serve students.

Implementing Widen’s digital asset management (DAM) gave Year Up a single, scalable system with archive storage for infrequently used video, analytics to surface high-performing assets, and low administration overhead. The result: reduced risk and storage costs, faster access to assets, stronger brand consistency, and more staff time focused on mission-critical work — a partnership Year Up describes as responsive and confidence-building.

YearUp

Daisy Morin

Associate Director of Marketing and Communications and Global Admin