Case Study: Pacific Cycle achieves streamlined user-generated content curation and increased social engagement with Acquia DAM

How Pacific Cycle followed the brand curation blueprint by MINI USA

Pacific Cycle, owner of brands like Schwinn and Mongoose, needed a better way to collect and leverage authentic user-generated content from social channels. The marketing team’s challenge was ingesting, organizing and sharing large volumes of Instagram photos created by customers in a consistent, secure workflow that could support contests and event coverage.

They solved it by adopting the Widen Media Collective with the Dropbox integration and an IFTTT recipe that auto-imports hashtagged Instagram posts into the DAM. The new workflow made weekly curation simple (powering the #schwinnlocal contest and Mongoose Jam coverage), secured assets for reuse, and boosted social engagement by surfacing real customer moments across marketing channels.

Pacific Cycle

Eric Peckham

Graphic Designer