Case Study: Life Fitness achieves streamlined global marketing and creative workflows with Acquia DAM

How Life Fitness uses digital asset management to power creative and global marketing operations

Life Fitness, the global leader in cardio and strength equipment (including the Hammer Strength and Brunswick brands), faced enormous content complexity: marketing teams in nine countries, 300+ products, 325 projects a year, 5–9 product launches annually, 5,000 still images, 175 videos and assets in 12 languages. Daily workflow hassles—constant logo/version requests, file conversions, lost assets and scattered brand guidelines—were consuming time that creative and marketing teams wanted to spend on strategy and storytelling.

They implemented Widen’s Media Collective DAM to centralize assets, metadata, roles/permissions and automated workflows, and to deliver a customizable “welcome mat,” iFrame/embed capabilities and global collections with Salesforce integration for translations and partner kits. The result: streamlined global operations, faster product launches and translations, fewer emails and manual handoffs, consistent brand control across markets, and more time for the team to focus on high-value creative and strategic work.

Life Fitness

Kate Bennewitz

Creative Project Manager