Case Study: Brunswick achieves consistent brand control and faster asset fulfillment with Acquia DAM

How Brunswick uses our digital asset management system to avoid branding gutterballs

Brunswick Bowling and Billiards, a long-established brand in the bowling and billiards industry, needed a better way to manage and distribute its growing library of images, PDFs and videos. Production manager Mike Krause faced frequent ad‑hoc requests from marketing partners and media, plus the added complexity of translating materials for international markets and preventing internal teams from using outdated or incorrect assets.

Brunswick implemented the Widen Media Collective hosted digital asset management system to centralize, organize and control access to its creative files. The DAM provides searchable storage, version control and workflow support for fulfillment and localization, enabling faster responses to asset requests, consistent brand usage across channels and reduced risk of expired or incorrect materials being reused.

Brunswick

Mike Krause

Production Manager