Case Study: Hootsuite achieves centralized brand assets and faster creative workflows with Acquia DAM (Widen Collective)

Hootsuite Powers Brand Management With Widen

Hootsuite, a global social media management company used by more than 18 million customers and employees at over 80% of the Fortune 1000, faced fragmented creative assets spread across drives, flash drives, and disconnected systems. That lack of a central repository, consistent naming and permissions caused wasted time, duplicate work, and weakened brand consistency—prompting the team to seek a digital asset management solution to centralize content, streamline workflows, and ensure on‑brand use across global teams.

Hootsuite deployed the Widen Collective (Assets, Portals, Insights, and Integrations) to create a single source of truth with curated portals, robust admin controls, and integrations into Adobe, their CMS and Hootsuite. The result: easier self‑service access, faster creative workflows, improved global collaboration and brand control—and measurable engagement including 287k+ asset views on the blog, 14k+ brand portal downloads and 575k+ embed views in the last 12 months.

Hootsuite

Curtis Foreman

Senior Editor