Case Study: Harman International achieves faster time-to-market and streamlined global content distribution with Acquia DAM

Harman International - Customer Case Study

HARMAN, a global designer of connected automotive, audio/visual, and enterprise products, faced a fragmented content ecosystem—assets lived across FTP, Dropbox, network drives and other tools—making it hard for growing e‑commerce teams, internal stakeholders, and global distributors to find approved, current product and brand content quickly, especially during large product launches.

HARMAN implemented Acquia DAM (Widen) alongside a PIM, choosing a SaaS DAM for ease of use and global access, and linked assets to product IDs with metadata, embed codes and upload profiles. The integrated DAM–PIM workflow created a single source of truth with automatic online updates, self‑serve access to signed‑off assets, faster time to market, improved brand consistency, and measurable engagement (174K embed views in the past 12 months across 21 languages).

Harman International

Arthur Werner

Director, Global E-commerce Projects