Case Study: JL Audio optimizes photography budget and reduces retouching costs with Acquia DAM

Guide your creative budget with DAM data

JL Audio, a U.S. maker of high‑end consumer audio, faced a common creative dilemma: their photography budget was large but they didn’t know which styles—catalog product shots or more expensive “beauty” shots—delivered the best return. Creative director Andrew Sheehy needed hard data to justify spending and decide where to allocate production and retouching resources.

Using Widen’s DAM Insights (Quick Assets) to track views, downloads, and shares, the team discovered catalog shots significantly outperformed beauty shots. They cut back on costly beauty shoots and retouching, redirected savings into higher‑impact creative work, and now continually uses asset analytics to promote top‑performing images and guide future budget decisions.

JL Audio

Andrew Sheehy

Creative Director