Case Study: Gaylord Archival achieves centralized asset access and major efficiency gains with Acquia DAM

Gaylord Archival - Customer Case Study

Gaylord Archival, a Syracuse-based supplier of library, furniture, and archival solutions, faced growing content chaos: thousands of product images scattered across servers and physical binders, slow and error-prone searches, and duplicate workflows for web and print. The need became urgent as they launched a new Hybris e-commerce site and product managers lacked direct access to up-to-date assets.

They implemented the Widen Media Collective DAM about a year ago, centralizing all assets, standardizing metadata, and using collections to curate relevant images. The result: a single source of truth that sped up photography-to-publish workflows, gave marketing, product managers, designers and a sister company direct access, reduced duplicate processing, and reclaimed the equivalent of a full-time task while making content far more discoverable and reusable.

Gaylord Archival

Heather Goodnow

Photographer and Designer