Case Study: World Kitchen achieves 160M monthly embed views and deeper consumer engagement with Acquia DAM

Four challenges to tackle before jumping into creating content

World Kitchen, led by former Digital Marketing Manager Andy Wang, faced the challenge of connecting authentic stories to consumers across eight distinct brands (Corelle, Pyrex, Chicago Cutlery, etc.). Rather than promoting features, they needed to understand their role in customers’ lives and overcome common content pitfalls: unclear brand voice, scattershot content production, creating volume over value, and lacking the right partners.

The team created brand-voice documents, launched a focused editorial calendar to win seasonal and trending moments, and prioritized fewer, more relatable pieces. They rallied internal stakeholders and external agencies and used Widen to embed photos (driving over 160 million embed views/month). A standout result was Chicago Cutlery’s how-to content—starting with a popular sandwich piece that subtly featured the knife—helping the brand own useful, consistent content and improve engagement.

World Kitchen

Andy Wang

Former Digital Marketing Manager