Case Study: Energizer Holdings achieves unified, scalable digital asset management and 560% asset growth with Acquia DAM

Energizer Scales Content Operations Across Numerous Brands With Widen

Energizer Holdings, a global manufacturer of batteries, portable lights, and auto care products, faced the challenge of managing rapidly growing, multi‑brand marketing content and teams after a string of acquisitions. What began as a 2015 effort to consolidate siloed storage into Acquia DAM quickly needed to scale to support new brands, workflows, and vastly different metadata requirements across global marketing, sales, and agency users.

Energizer centralized all final brand and marketing assets in Acquia DAM, using flexible metadata, system integrations, and Acquia’s strategy services to ingest new brands, eliminate duplicates, and automate content distribution. The result: a single source of truth used by 1,000+ users, over 200,000 assets (a 560% increase), 46K uploads and 6K logins in the last year, unified brand experiences, and scalable workflows that continue to drive ongoing ROI.

Energizer Holdings

Peggy Green

Assistant Manager Creative Services