Case Study: New Balance achieves high-volume digital asset management success with Acquia DAM

Customers take the stage at the 2017 Widen Summit

The customer, New Balance, implemented Acquia DAM (Widen) to manage its global brand assets. Their challenge was to establish a new digital asset management system and process to efficiently handle a large volume of content.

The solution from Acquia DAM (Widen) included implementation, custom configurations, and a specially designed automation process. The results were achieved rapidly, with New Balance uploading and tagging over 59,000 assets in just four months. This automation allows their team to tag over 250 assets per day, dramatically improving their operational efficiency and DAM success.

New Balance

Michael Shattuck

Global Brand Imaging Manager