Case Study: CNH Industrial achieves unified, searchable digital-asset management with Acquia DAM

CNH Industrial - Customer Case Study

CNH Industrial, a multi-brand manufacturer with a large dealer network, struggled for years with scattered physical media, inconsistent naming, and no metadata, making logos, photos, videos and catalogs hard to find and distribute. With four brand-specific admins and thousands of legacy assets, the company needed a scalable way to organize, control access for dealers and agencies, and provide brand-specific entry points for different user groups.

They implemented the Widen Media Collective as a multi-branded DAM with separate skins and URLs, single sign-on, standardized category structures and tightened roles/permissions. The result: a single source of truth that improved search success and sharing, reduced reliance on disparate file stores, streamlined distribution to dealers and teams, and enabled ongoing governance and continuous improvement.

CNH Industrial

Tim Goodman

Managing Assets