Case Study: Clear Channel Outdoor achieves effortless asset discoverability with Acquia DAM

Clear Channel Outdoor - Customer Case Study

Widen teamed with Clear Channel Outdoor to solve a common “content hangover”: valuable visual assets scattered, poorly tagged, and hard to find. Clear Channel had been using the Widen Collective DAM for about three years—hosting hundreds of thousands of assets and supporting roughly 1,000 users across the U.S.—but teams still wasted time hunting for the right files because of inconsistent metadata, unclear collections, and decentralized workflows.

The solution combined Widen’s cloud-based DAM with a dedicated digital librarian (Jennifer Hurley), clear governance, standardized metadata and taxonomy, targeted training, COPE sharing, and analytics. The result was faster discovery, more consistent brand use, reduced duplication and wasted effort, and stronger ROI—organizations that dedicate a DAM lead see more than double the asset reuse and significantly higher downloads and active users—making the DAM a true single source of truth for Clear Channel’s 30+ offices.

Clear Channel Outdoor

Jennifer Hurley

Clear Channel Outdoor