Case Study: Citizen achieves streamlined content distribution and retailer self‑service with Acquia DAM (Widen Collective)

Citizen Watch Streamlines Content Distribution Across Teams, Retailers, and E-commerce Platforms

Citizen Watch, a century-old leader in the watch industry, faced inefficient, costly creative operations: marketing relied on external agencies for asset access, local files were hard to find or not masters, and the team was bogged down by retailer asset requests. Their objectives were clear—take ownership of assets, organize them for quick access, enable retailer self-service, and improve e-commerce imagery.

By adopting the Widen Collective (Assets, Portals, Workflow, Insights, and Integrations) Citizen centralized rich media, set roles and permissions, bundled campaign content via Portals, automated reviews with Workflow, and integrated with Salesforce Commerce Cloud. The DAM now serves 3,000+ retailers and internal users, dramatically cutting time spent on manual requests, enabling in-house creative growth, and feeding high-quality assets directly to retail and e-commerce channels—becoming an indispensable part of Citizen’s content operations.

Citizen

Brenda Abbott

Art Director