Case Study: Centria (wall & roof systems provider) achieves faster image access and streamlined sales enablement with Acquia DAM

CENTRIA - Customer Case Study

Centria, a Pittsburgh-based manufacturer of wall and roof systems serving architects and contractors, relies heavily on product photography for marketing, PR, sales and specification. Before adopting a DAM, assets were scattered across personal drives, vulnerable (a stolen designer’s Mac was a wake-up call), and creating constant IT storage headaches; salespeople repeatedly emailed requests for large image files, clogging inboxes and slowing projects.

Centria implemented Widen’s Media Collective, centralizing uploads, rich tagging, collections and permissions, and added ProofHQ for streamlined review. The DAM enables link-sharing, mobile slideshow use by sales teams, faster access to assets (minutes instead of days), better brand control, and a much more efficient, collaborative workflow across marketing, agencies and field sales.

CENTRIA

Julie Pawuk

Marketing Communications Manager