Case Study: Brooks Sports achieves global brand consistency and faster asset workflows with Acquia DAM

Brooks Running Expands Their DAM Utilization With the Support of a Full-Time Admin

Brooks Running, a Berkshire Hathaway subsidiary selling specialty running products in over 60 countries, faced brand inconsistency and workflow bottlenecks despite using the Widen Collective as its DAM. Producing more than 30,000 new digital assets a year, the company relied on a single creative lead to fulfill image requests, while many users didn’t know how to use the system, which led to outdated assets being used across digital channels and storefronts.

Bringing on Trey Bailey as a full-time DAM administrator, Brooks implemented a robust metadata schema, controlled vocabulary, and role-specific upload profiles, limited asset visibility by region, and built a B2B asset site integrated via API. Those changes enabled secure self-serve access, instant version updates, and analytics-driven decisions through Widen Insights—eliminating bottlenecks, improving global brand consistency, speeding retailer workflows, and increasing DAM engagement (423k downloads and 61k logins in 12 months).

Brooks Sports

Amy Clerget

Creative Services