Case Study: Brady achieves higher user adoption and streamlined asset access with Acquia DAM

BradyLibrary - Customer Case Study

Brady Corporation, a global manufacturer of safety identification products, had used the Widen Collective (their "BradyLibrary") for years but struggled with adoption. After a major cleanup of 70,000+ assets, many employees and distributors still didn’t know the library existed or how to use it, leading to frequent file requests and inconsistent use across teams—especially among casual, less tech‑savvy users.

Valerie DeCleene tackled this by listening to users and building targeted, repeatable training: a detailed user guide, quick handouts, an engagement game at a sales event, dashboard tips, live and recorded webinars, and search/metadata coaching. The result was broader, more confident use of the BradyLibrary, fewer ad‑hoc requests to Marketing, active user advocates across regions, and a smoother, more self‑reliant workflow.

Brady

Valerie DeCleene

Graphic Designer on Marketing Communications Team