Case Study: Autodesk achieves 50% faster time-to-market with Acquia DAM

Autodesk - Customer Case Study

Autodesk, the global maker of design and engineering software, rebranded in 2021 from a house of brands to a single “branded house” and needed to build stronger, more coherent connections between customers and the parent brand. The shift required rapid stakeholder activation—employees, vendors, channel partners—and tight control over embargoed assets and training to move teams away from entrenched product‑first ways of working.

Autodesk used Acquia DAM and a team of DAM librarians to package, tag, and permission assets, running a three‑phase rollout (limited early adopters, full employee access, then product updates) with password‑protected portals, training‑gated access, and strict embargo enforcement. The result: a 50% reduction in time to market, Net Promoter Score on the DAM platform rose from −3 to +7, daily asset requests increased 49%, product assets became top downloads, and overall customer satisfaction improved.

Autodesk

Jessie Dawson

Director of Content Technology