Case Study: American Society for Quality achieves streamlined asset access and brand consistency with Acquia DAM (Widen Collective)

ASQ’s focus on quality is driven by digital asset management

The American Society for Quality (ASQ) is a global community providing training, certifications, and quality knowledge in more than 130 countries. Despite well-organized marketing assets, their content management system and limited server storage forced teams to archive on CD-ROMs, causing long retrieval times (an estimated 6.26 hours per person per month, or ~7,500 hours/year), slow image request fulfillment, and widespread use of low-quality, off-brand imagery that damaged brand integrity.

ASQ implemented the Widen Collective (Assets, Insights, Portals, Templates), creating branded portals like “ASQ Brand Express,” streamlined metadata built with employee input, and a distributed DAM administration and adoption program. The result: a single source of truth with 20k+ assets, 67k+ downloads and 1.5M+ embed/share views in the last 12 months, faster self-service access, stronger brand consistency, and on-demand customizable templates that boost productivity and quality across the organization.

American Society for Quality

Barb Mitrovic

Senior Director of Marketing