Case Study: Alliance Laundry Systems achieves global brand consistency and rapid self-service asset access with Acquia DAM

Alliance Laundry Systems Distributes On-Brand Content Across Time Zones and Teams

Alliance Laundry Systems, a manufacturer of commercial laundry equipment sold in over 100 countries, relied on a DAM that was slow, had poor search and upload tools, and failed to work reliably across time zones — plus it did not meet GDPR requirements. These limitations created inefficient workflows, heavy reliance on Nick Polcyn’s team for asset requests, and prompted a search for a more secure, scalable DAM.

After evaluating multiple vendors, Alliance implemented Acquia DAM (Widen) — using Assets, Insights, and Portals — to centralize brand-approved files, enable embed/COPE publishing, and give partners self‑service access via ~20 portals. The result: faster, coordinated global workflows, stronger brand consistency, robust analytics (27,000 downloads in the first months; 119K downloads and 4K uploads in the last 12 months), and clear time savings backed by strong onboarding and support.

Alliance Laundry Systems

Nick Polcyn

Creative Services Leader