Case Study: Boston Consulting Group achieves centralized asset management and brand consistency with Acquia DAM

Boston Consulting Group (BCG) used Acquia DAM to centralize assets, saving time and costs while ensuring brand consistency across the organization

Boston Consulting Group, a global management consulting firm, faced fragmented digital-asset storage and inefficient workflows that hurt productivity, caused duplicated purchases and compliance risks, and undermined brand consistency across teams. The SOURCE initiative aimed to centralize assets and overcome adoption, metadata, integration, and scalability challenges.

Using Acquia DAM, BCG created a phased, centralized repository with defined taxonomy, streamlined processes, AI-driven metadata tagging, training, and integrations (Brightcove, Tableau, PowerPoint, Shutterstock, Adobe Premium). The result: a single source of truth with 270,000+ assets, growth from 500 to 22,000 users (15,000 monthly logins), 18,000 searches/month, 54,000 visits and 56,000 downloads/month, 1M+ downloads by 2023, 400+ brand portals, and measurable time and cost savings while restoring brand consistency.

Boston Consulting Group