Case Study: PerkinElmer achieves faster content creation and increased lead generation with Acquia DAM

PerkinElmer - Customer Case Study

PerkinElmer, a global life sciences and diagnostics leader, needed to modernize its digital presence to better serve customers and drive growth. The company was constrained by legacy systems—an outdated Tridion website, siloed sales/marketing/service operations, limited content agility, and poor accessibility/SEO—plus insufficient customer insights to inform personalized experiences and lead generation.

Partnering with Bounteous and the Acquia platform, PerkinElmer replatformed to Drupal in three months (migrating ~1,600 pages) and implemented Acquia DXP, Acquia DAM, accelerators (including AI-powered migration tools), and integrations with HubSpot, Google Tag Manager, and OneTrust. The result: faster, easier content creation and global asset management, a modern and personalized user experience, improved lead quality and customer insights, and a secure, scalable architecture that supports ongoing innovation.

PerkinElmer

Heidi Grecsek

Global Head of Marketing