Case Study: Techtronic Industries achieves 300% faster product launches, 28s faster load times and 30% improved search visibility with Acquia DAM

TTI revamped eight websites with Acquia, cutting load times by 28 seconds, tripling launch efficiency, and boosting search visibility by 30%

Techtronic Industries (TTI), a global leader in power tools behind brands like RYOBI and AEG, faced an aging custom CMS that caused slow load times, frequent downtime, costly development cycles (a single page once took >3 months), inconsistent asset and product data across thousands of SKUs, and complex multi-brand, multi-region stakeholder requirements.

Partnering with Bliss Digital and using Acquia (Drupal, Site Studio, DAM, PIM integrations, and Conversion Optimization), TTI rebuilt eight websites with a component-based, low-code approach, data transformation, and personalization/A-B testing. The overhaul cut load times by about 28 seconds (to ~5s for RYOBI), increased product-launch efficiency 300%, lifted purchase conversions by 12%, and drove major SEO gains (RYOBI indexed pages +364%, organic sessions +66%, retailer clicks +28%), plus substantial improvements in site health and user engagement.

Techtronic Industries