Case Study: 3Shape achieves centralized, scalable content workflows and improved customer service with Acquia DAM

3Shape Scales Content Workflows to Improve Their Customer Experience

3Shape, a developer of 3D scanners and CAD/CAM software for the dental and audio industries, was growing fast—with over a third of its 1,700 employees focused on product innovation—and struggled to keep global resellers, distributors and service partners supplied with up-to-date marketing, training and product materials. Marketing relied on too many channels, which created redundant work, slower time to market and inconsistent customer experiences, so the company sought a single source of truth and implemented the Widen Collective in 2017.

They migrated to the Widen DAM incrementally, building a metadata taxonomy, using Widen’s templates and onboarding, and integrating the system across their martech stack and Partner Portal via API. The Collective became a central, searchable repository (with automated syncing across platforms), enabling secure self-service access, streamlined workflows and scalability; as a result 90% of DAM users find the assets they need, downloads and embed views surged, and customer service and time to market significantly improved.

3Shape

Vladimir Chen

Senior Digital Product Manager