Case Study: Lilly Pulitzer achieves personalized omnichannel engagement and higher ROI with Acquia CDP

When Lilly Pulitzer needed to ensure its iconic brand stayed relevant in the Internet age, it chose Acquia Customer Data Platform to lead the transformation

Lilly Pulitzer, the iconic lifestyle brand known for bright prints and a long retail history, needed to modernize its marketing to stay relevant in a multichannel, mobile-first world. The company struggled to keep pace with digital change and engage key audiences—especially millennials—by delivering individualized experiences rather than relying on broad segment-based marketing.

Partnering with Acquia Customer Data Platform, Lilly unified CRM, website and in‑store data to gain a 360° view of customers, apply predictive analytics and build data-driven consumer segments. The result was highly personalized direct mail and email programs that boosted retention, ROI and response rates above industry averages, increased social sharing of customized mailers, and supported a mobile-driven e-commerce channel that now accounts for over half of online traffic.

Lilly Pulitzer