Case Study: Luxury chocolatier Vosges Haut-Chocolat achieves predictive, data-driven conversions with Acquia CDP

Vosges Haut-Chocolat Takes a Bite Into Predictive Marketing

Vosges Haut‑Chocolat, founded by Katrina Markoff and known for its luxury, flavor-driven chocolates, generates about $30M in sales through 2,000+ retail outlets, eight company boutiques and its own website. When VP Noel Burkman joined in 2014 he found marketing largely driven by instinct and hampered by disparate, dirty customer data and unexplained cart abandonment—so the company needed a more scientific, data-driven approach to fuel growth.

Vosges partnered with AgilOne to unify and analyze customer data and deploy a predictive marketing cloud, starting with segmented abandoned‑cart email campaigns tailored by cart contents and behavior. The initiative revealed new signals behind abandonment, allowed Vosges to identify groups by discount sensitivity (e.g., who converts with 10% vs 20% off), and gave the team actionable insights to move from gut decisions to measurable, targeted marketing.

Vosges

Noel Burkman

Vice President of eCommerce and Technology