Case Study: Arçelik achieves up to 24% campaign conversion and 6x SMS lift with Acquia CDP

Up to 24 % conversion rates on "quickwin" campaigns

Arçelik, a multinational white‑goods and electronics manufacturer headquartered in Istanbul and active in 30+ countries, faced fragmented customer data across dealers, service centers, call centers, in‑store kiosks and digital channels. Siloed systems and rampant duplicate records made it impossible to build a unified customer view needed for smarter, data‑driven marketing and personalized outreach.

Arçelik implemented Acquia CDP to unify data, resolve identities and enable machine‑learning recommendations and likelihood‑to‑buy scoring, integrated with its Salesforce call‑center workflows. The platform powered automated "QuickWin" campaigns and targeted SMS audiences, delivering up to 24% campaign conversion, a 6x lift in SMS conversions, and deduplicating 250 million records into 60 million actionable customer entities.

Arcelik