Case Study: Translink achieves unified customer data and improved privacy with Acquia CDP

TransLink unifies 1.2M customer profiles with Acquia CDP in 9 months

TransLink, the public transport authority for Queensland, Australia, faced the challenge of consolidating its fragmented marketing and customer data systems. It needed to unify customer profiles, personalize engagement, and improve operational efficiency and privacy compliance. To address this, it partnered with vendor Acquia to implement Acquia CDP and Acquia Campaign Studio.

Acquia led a phased implementation over nine months, adopting an agile framework to manage scope and complexity. The solution integrated the Acquia CDP and Campaign Studio, unified over 1.2 million customer profiles, and achieved full compliance with required security standards. The results included a significant drop in campaign creation time, improved data quality, and enhanced governance of customer privacy.

TransLink