Case Study: Sun & Ski Sports achieves higher engagement and ROI with Acquia CDP

Sun & Ski Sports - Customer Case Study

Sun & Ski Sports, a specialty outdoor retailer with 31 stores and an online shop, wanted to improve customer targeting so shoppers would receive relevant offers and information instead of irrelevant promotions. To better segment its large omnichannel audience and identify customers with the highest conversion potential, the company turned to Acquia CDP.

Acquia CDP helped Sun & Ski Sports unify customer data across channels and use Machine Learning Studio to build custom ML segments for more precise targeting. As a result, Sun & Ski Sports saw a 1,500% increase in direct mail response rate, a 1,100% improvement in incremental net profit per name on direct mail pieces, a 200% increase in paid social clickthrough rate, and a 25% reduction in paid social cost per click.

Sun & Ski Sports