Case Study: DAVIDSTEA achieves 32% revenue growth and 47% more reactivated customers with Acquia CDP

Specialty tea retailer DAVIDsTEA worked with Acquia CDP to better understand customers and maximize the power of its loyalty program

DAVIDSTEA, a Toronto-founded specialty tea retailer with over 240 stores and a loyalty program of more than 2 million members, struggled to translate its one-to-one in-store relationships into digital channels. Although the Frequent Steeper program captured rich transactional and behavioral data, the company lacked the tools to analyze and act on that data to drive personalized customer experiences and online growth.

By deploying the Acquia Customer Data Platform to unify, segment and predict customer value, DAVIDSTEA was able to personalize campaigns and prioritize high-value customers. Results included a 5% increase in retention, 47% more reactivated customers, a 30% lift in email-generated revenue, a 32% rise in overall revenue, a 20% boost in email opens and a 3.8% increase in clickthroughs — all achieved without adding headcount.

DavidsTea