Case Study: Rathbones unifies its digital presence with Acquia CDP

Rathbones boosts search visibility 110% with Acquia CDP

Rathbones, a leading UK wealth manager, faced the challenge of consolidating two separate digital platforms into a single, authoritative presence to support a new brand launch. Operating in a highly regulated environment, they needed to improve operational efficiency, user experience, and SEO scalability within a strict three-month timeline. They partnered with vendor Acquia and its Acquia Site Studio and Acquia Cloud Platform products to achieve this.

The solution implemented by Acquia and its partner involved creating a component-led design system and migrating to a unified Drupal platform. This approach delivered transformational results for Rathbones, including a 110% increase in search visibility and a 13% improvement in user engagement time. The project was completed on schedule, with 197 tickets delivered in 15 weeks, and established a future-ready platform for the company.

Rathbones